AdSmart from Sky has transformed TV advertising, making it accessible to businesses of all sizes. By combining the impact of television with advanced audience targeting, AdSmart enables brands to reach the right households with relevant messages, reducing wasted spend and improving campaign efficiency.

This targeted approach allows businesses to benefit from the power, trust, and credibility of TV advertising while maintaining greater control over budgets and audience selection, making television more effective and affordable than ever before.

Sky AdSmart brings a smarter approach to TV advertising, allowing different households watching the same programme to see different adverts based on factors such as location, age, lifestyle, and interests. This advanced targeting helps brands reach the audiences most likely to engage, reducing wasted impressions and improving campaign performance.

By placing your advert within Sky’s premium content, including blockbuster films, live sport, and award-winning entertainment, AdSmart combines the impact and credibility of television with the precision of digital targeting. The result is a highly effective advertising solution that delivers your message to the right audience at the right time.

Different households watching different adverts

Put your brand in front of the people who matter most with targeted TV advertising

AdSmart enabled channels

Audience Targeting

Using a combination of Sky’s first-party data and trusted third-party sources, you can choose exactly which households see your TV campaign. This ensures your advertising reaches the people most likely to be interested in your product or service, helping you avoid spending budget on audiences that are unlikely to convert. From recent movers and homeowners to families with children, audience targeting helps connect your brand with the people most likely to buy.

Location Targeting

Once you have identified the right audience, you can refine your campaign further by selecting the locations most relevant to your business. While national targeting is available, many advertisers achieve better results by focusing on specific regions, local areas, or custom geographic locations that align with their customer base.

Get in touch today

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SIX THREE MARKETING & MEDIA LTD

21 Bilbrook Road • Wolverhampton • WV8 1EU

Telephone: 07900 073387

Email: info@sixthreemedia.co.uk

Company Registration Number: 15630823

VAT Registration Number: GB 464 7454 64

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