Direct Response Television (DRTV)

Turn viewers into customers with Direct Response TV. Whether you want to drive website visits, app downloads, online purchases or phone enquiries, DRTV is designed to generate immediate action and measurable results.

Around 90% of responses to a DRTV campaign happen after viewers have seen an advert just once or twice, making TV a powerful channel for driving customer engagement.

By measuring responses to every TV spot, we can pinpoint the channels, stations, and time bands that generate the best results. This insight allows us to continuously optimise campaigns, improve efficiency, and maximise return on investment by directing spend towards the highest-performing media placements.

Television remains one of the most powerful ways to engage consumers, and you don't need a multi-million-pound budget to make it work for your brand. Our direct response approach combines the impact of DRTV advertising with measurable performance, allowing you to track results, optimise campaigns, and deliver against your KPIs.

The result? Greater visibility, stronger customer engagement, and a proven return on investment.

Make your brand part of your audience's everyday life.

Results you can measure

Not All DRTV Is Teleshopping

A common misconception is that all Direct Response TV (DRTV) advertising is teleshopping. In reality, teleshopping is just one specific category within DRTV and must meet certain criteria:

• The advertisement must offer a product or service for sale.

• A fixed price must be displayed on screen.

• The advertisement must include a direct ordering mechanism, such as a phone number, website, or QR code.

When an advertisement meets these requirements, it may qualify for dedicated teleshopping airtime. Unlike traditional linear TV advertising, teleshopping inventory is traded differently and can often provide access to highly cost-effective airtime opportunities.

This allows advertisers to benefit from the reach and impact of television while achieving measurable sales and strong return on investment.

Get in touch today

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SIX THREE MARKETING & MEDIA LTD

21 Bilbrook Road • Wolverhampton • WV8 1EU

Telephone: 07900 073387

Email: info@sixthreemedia.co.uk

Company Registration Number: 15630823

VAT Registration Number: GB 464 7454 64

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